Webe #confirmbest

Webe is Malaysia's youngest telco and they are trying to increase awareness in the semi-rural areas in the 10K cities (Kuching, Kuantan, Kota Bharu, Kelantan, etc.). To do this effectively, we tapped into the pride and joy of each city so we could relate to them more and at the same time, sell in Webe's never-ending data. Kuching is famous for its layered cake. Kuantan is popular for its salted fish. Kota Bharu for its 'keropok lekor'.

We were scheduled to do at least 5 films. Unfortunately after two films, Webe was going through a major restructuring and is planned to be converged into its mother brand - Telekom Malaysia. Nevertheless, the films were well-received and generated the awareness it needed.