ALEX WONG

Hotlink Value Campaign

 

Hotlink, a prepaid arm of Maxis was seen as a very premium telco provider. We needed to bust that myth. A series of TV commercials were done and here are two of them. This campaign helped us retain Hotlink ( which is the biggest account) in the agency and seeing this come to life was satisfying.

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Awards:

Kancil - Bronze

Cannes - Finalist