ALEX WONG

With the arrest of Richard Huckle in Malaysia, a British serial child sexual offender, parents were largely unaware of the dangers of our children. Protect and Save the Children, a non-profit organisation wanted to combat the ignorance of child sexual abuse.

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A series of films were produced. We turned popular Nursery Rhymes into Nursery Crimes to express how predators masquerade their hidden intentions to groom children into unsuspecting victims of sexual abuse.

 

And then we put parents and authorities in the eyes of victims with VR technology. The results were amazing: 1.5 million organic views, Campaign Asia's Top 10 Ads for Year In Review and more with zero media spend.

 

Top 10 Year In Review: http://www.campaignasia.com/article/year-in-review-the-10-ads-that-made-us-cheer/432502

Website: http://www.stopnurserycrimes.com/

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Awards:
Kancil - 2 Golds, 5 Silvers, 9 Bronzes, 2 Merits