Hotlink 365

Hotlink is a prepaid arm of Maxis, one of Malaysia's biggest telco providers. We did a simple print campaign we did to introduce Hotlink's new one-year validity period. At the very last minute of our presentation, the CEO of Maxis changed the brief and wanted something playful and clever. So we created campaign within one to two hours in his office. Thankfully, it got sold immediately.

Stressful? For sure. Fun? Hell yes!