KFC Twister | mysite-1

KFC wanted to launch a new product that’s a wrap for the young working adults. It’s an unusual product on the KFC and that’s where its strength lies.

Working on the insight of how the target market loves to express their pride in giving a little twist in familiar everyday experiences, we created a whole 360 campaign based on the idea of ‘Twister up your day with KFC Twister.

Social & On-ground Engagement

We created tongue twisters for each of the product and used them as challenges to drive the campaign and sales. Here are the ideas.

Other Communications

We used the same tongue twisters for each of the product on other collaterals as well.