PRUvalue Med | mysite-1

Prudential - PRUvalue Med

Prudential launched a new medical plan that gives Malaysians more protection, benefits and savings at a low premium. We created an activation to prove just that - giving Malaysians a big surprise, literally. We super-sized the things they love for the same price, showing that with PRUvalue med, you can get more that what you bargained for.

But to do this, we had to make videos fun so that it would more un-insurance and entertaining. We engaged two YouTube celebrities to be our hosts and the campaign was a success. Where others insurance companies recorded a decline in growth, Prudential recorded a 12% growth with this campaign.

Native Pre-Roll Ads

We also have in place interesting YouTube pre-roll ads that are native to the media. When people are ready to skip the ads, we gave them a super-sized SKIP BUTTON! So just imagine the Skip Button appearing on the bottom right at the fifth minute while watching these pre-rolls.

Billboards

Using outdoor media like billboards, it's part of our strategy to raise awareness for PRUvalue Med. With only 3 to 5 seconds to capture the attention of drivers, we created visually arresting but simple billboards to convey how you can get more with Prudential.