ALEX WONG

P&G wanted to launch The Gift of Learning campaign to the media where with any purchase of a P&G product, certain proceeds will be donated to children with dyslexia. However, news like this are not exactly newsworthy. So we created a more engaging and unusual invite to put the media personnels into the shoes of a dyslexic person.

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This is what we did.

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Awards:

Kancil - Silver

SPIKES Asia - Shortlist